Review: Boston Beer Company

On February 25, 2015, we posted the following chart for Boston Brewery Company (SAM):

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Our summarizing commentary at the time was as follows:

“Our expectations for SAM are not very high as the last time that the stock was able to achieve the conservative downside target of $70.13 was in 2011.  Since that time, SAM has faltered but not fallen.  In spite of this fact, we’ve outlined the conservative downside target of $180.12 and the extreme downside target of $107.99.  Investors should note that a decline to the ascending $180.12 level is an ideal buying target with a follow-up purchase below $141.25.”

Fast forward nearly one year later and we’re looking at a pending recession and a declining stock market.  Everything is negative and going to get worse, according to some experts.  With this in mind, As SAM falls below $180, it is time to consider the investment fundamentals of the company.  Below is the updated SRL.

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